ShowMojo Data Talks

Perhaps not surprisingly, our data shows that renters prefer to tour listings around their workday, during lunch and after work especially. Yet showing agents tend to schedule tours around their workday. To align better with renters, and in effect get more showings, our data indicates that you should be shifting your showing schedule just an hour later. In other words, the early bird may get the worm. But lest we forget, the second mouse gets the cheese. Don’t take our word for it. We’ll walk through the data in this blog post.

In the market updates we released for February, May, and September of 2023, we warned of an increasingly soft rental market. Now we’re in the thick of it. Yes, there are some locales that might be an exception. But, nationwide, the applicants-without-effort party has been over for some time. By now, most everybody knows that, so we’re not claiming to break new ground here. But we’re going to show you the details of what’s going on, what comes next, and how you should respond.