Wow, we here at ShowMojo believe we are on the cusp of something huge.

This summer, we looked into our data on prospect behavior — relating to the time of day prospective renters search for listings, when they submit their showing appointments, and the device they use for these activities.

We found some pretty surprising trends.

  1. Prospective renters search for listings at ALL hours of the day, seven days a week.
  2. Approximately 52% of prospective renters submit their showing appointments OUTSIDE of regular business hours.
  3. Prospects submit showing appointments on mobile devices (smartphones and tablets) 30% of the time.
  4. Mobile devices (smartphones and tablets) are used 70% of the time for post-scheduling activity such as responding to confirmation requests.

These are just a few of the insights we’ve drawn from the data and our analysis. You can access our full report (with additional findings and figures) here:

Together, these observations help validate the value of the ShowMojo service. We’re excited to be on the right path — one where showing coordination is a quick and effortless process for landlords, property managers, leasing agents and prospective renters.